This February 25th, we're proud to present the debut release of London-based electronic musician, Memory Effect (aka Tomas Freegard).

In his debut EP "Some Other Morning", Freegard showcases his evolution as an artist, blending his experience in acoustic and instrumental craft with his burgeoning passion for musique-concrete, electronic and sampled music, and UK dance. A sonic-experimentalist, Freegard's work is a tapestry of sounds both organic and electronic, intertwined with an infectious dance-pulse intimating at influences from the UK-garage, industrial and electronica scenes, whilst eschewing timbral elements more conventionally associated with these forms. In Some Other Morning, Freegard integrates guitar and analog synthesizer with a personal library of found sounds, recorded on his journeys through the streets of London using a Zoom microphone. The album's distinctive sound is enriched by live recordings of unique instruments like the Xylophone, Kalimba, Tin Whistle, Lyre, and a variety of foley elements, ranging from the sounds of London's streets to dense jungle—contributing to the album's dislocated and atmospheric edge, blending urban and natural.
Freegard's journey into electronic music began seven years ago, driven by his exploration of digital audio workstations (DAWs). This shift allowed him to merge his acoustic roots with experimental electronic textures, resulting in a sound that is both innovative and personal. Some Other Morning is an invitation to explore a rich interplay of organic and synthetic sounds.

Join Memory Effect on this evocative journey and experience the unique sound-world of Tom Freegard!

Released exclusively by Augment Records, across all streaming platforms this February 25th!